Showing posts with label multinational food corporations. Show all posts
Showing posts with label multinational food corporations. Show all posts

Friday, March 2, 2012

Seaweed, wonder ! bread and soda pop

Daughter begged me for a drive to school today. She attends a downtown high school that is adjacent to Toronto's Koreatown.  She is heading into the final few months of high school so I'm an easy and melancholic target these days.

While in New York City I discovered a delicious snack food in one of the many stores and shops that are scattered throughout their subway system: wasabi flavoured seaweed. I have done a half hearted search here in Canada (unsuccessfully) so this morning I thought I'd check out the large Korean grocery store up the street from her school (P.A.T. Central, serving the community since 1972).

I have spent a few mornings in the last few years perusing this store after dropping Daughter off at school. I enjoy the dizzying array of foreign goods. I have purchased a few interesting fresh and packaged goods...including ingredients to make my own (delicious) Kim Chi from scratch.  Today I was there before they opened so I pulled into the parking lot in order to wait. For such a large store they have a very small set of receiving doors. As I waited, I watched two receivers negotiate 4 pallets of wonder bread and then a taller shipment of two litre coca cola bottles into the store.

As a rule, I rarely drink soda pop and after hearing Dr. Vandana Shiva talk at York University this week I don't think I'll ever look at soda pop the same way.  We all know, or should know, that soda pop and it's wide-scale deployment is contributing significantly to the diabetes and obesity epidemic.

But did you know that besides the pillaging of our bodies, the manufacturing process for soda pop involves huge amounts of water which is contributing to the pillaging of precious water resources in communities that have very limited water resources?

Dr. Shiva told the story of one village in India that had the 'good economic fortune' of having a coca cola plant move in. Jobs. Prosperity. We all know the spiel. The tar sands are being touted in a similar manner.

After a few years, the women in this town staged repeated protests and finally had the plant shut down. The reason? The opening of this plant, with it's huge water requirements, had led to the eradication of the local water supply and these women were fed up with having to walk miles and miles in order to obtain and carry back water for their families.

I think of this story as I watch the coca cola and the wonder bread get pushed through the doors of this long running Korean grocery store.

I again saw these same pallets when I went inside, prominently placed next to the more traditional items. I wondered how many 1st generation immigrant Korean children are facing their own diabetes diagnosis after being brought up in Canadian households with parents who shopped in Koreatown and bought North American 'treats' like coca cola and wonder bread. And then these same children go on to feed themselves at college/university with cheap processed food.  The stage is then set for an adulthood of 'convenience' foods that might fill the stomach but leave our entire body starving for quality food.  These processed foods have a basic nutritional deficit since synthetic additives are known to harm our bodies.

This sad immigrant tale can be applied to many of the new cultures brought to Canada after the 1967 change in immigration rules that allowed multiculturalism to blossom here.  Unfortunately, these new immigrants were also working long hours, often with both parents doing so, and they were simultaneously gobsmacked by the sudden access to cheap convenient foods.  My Irish born and raised mother tells me about how she couldn't get over the size and variety of ice cream products in 1967 Toronto grocery stores - the year my parents emigrated/escaped, pregnant with me.  Back in Ireland, ice cream was only commercially available in two forms in 1967.  Fresh whipped cones (that tasted deliciously fresh due to the fresh cream and eggs used) and plain white slabs that were purchased on an as needed basis from the corner grocer since freezers were not in people's homes at that point in Ireland, even in the larger cities.

And speaking of additives, I left the store without my wasabi flavored seaweed. All of the brands they carried had far too many additives. I have dried wasabi powder at home and nori seaweed so I'll try making some myself.  But I didn't leave empty handed!  The contents of my bags contained very few preservatives and no mysterious sounding chemical additives. I look forward to exploring a few more dishes with the products I purchased.


Saturday, February 4, 2012

Mayonnaise and Aeroplanes

As of the end of February I will have travelled over 50,000 kilometres around the globe in the past calendar year.


That might seem shocking but chances are, in any given day, the ingredients in the food you will eat and the drinks that you will consume will have travelled much more than that.


How is it that we now live in a world where people don't travel large distances that often but our food does?  


About a year ago I went to the travelling Titanic artifact exhibit in Kitchener and it really stuck me then how many people were travelling a century ago.  Technology had progressed to the point that large luxury liners were being built and people were taking advantage of this and going off and exploring.  And today, with travel technology having advanced to the point that the middle class should be able to well afford travel often, it is not happening like I suspect that our forefathers of a century ago would have predicted.  My grandfather was born in 1912 and three of his far flung children allowed him to visit three continents with regularity, especially upon his retirement.  His passing in 1996 allowed my mother to pass along a small amount of money to me that I used embark on my first solo hostel trek to the Rockies and down 101 to San Francisco.  I chose to do that with his money in order to honour him and acknowledge the tremendous influence he had on my explorer nature.


So, fast forward back to today.  I had the chance to re-watch this compelling video promoting local food consumption in Canada.  Ironically, this video just happens to be made by a food company owned by Unilever, one of the world's largest multinational food corporations.


Re-watching this video and pondering the ethics of a multinational creating a local food promotional video got me thinking of my recent travels.  Especially the travels I've taken since having strict dietary restrictions.  I have been dismayed by many food 'movement' related things.  I think that some of these concerns would be most easily presented in a list form:
  1. The westernization of the Peruvian food system:  quinoa, a grain I cook with a lot, is native to South America but I only saw it on one menu down there whereas wheat, a non-native South American grain, permeates their food culture now.  I really expected to see this item (and corn) to be pervasive. But sadly, wheat based products were the norm for breakfast/lunch items that were provided by all of the travel industry hospitality providers (hostels/hotels/plane/trains/tourist delis/cafes).
  2. A traditional Parisian delicacy is the macaron.  These are supposed to be made with almond flour.  In Paris I had a difficult time finding ones that did not have gluten-based flours added.  Only the really upscale cafes had them.
  3. In Newfoundland it has become a bit of a joke with my family.  The outport stores and restaurants are nearly entirely supplied by Kraft.  And who knows? Maybe Hellman's (Unilever) is hoping to penetrate outport Canadian markets with an ad like the one above....there is only Miracle Whip (Kraft's competing salad dressing product) on the plates for most of Newfoundland and perhaps in other remote locations throughout Canada too.
  4. Everybody marvels about the food in New York City so I was surprised at how difficult it was to find food that wasn't laced with gluten and dairy. However, the Big Apple redeemed itself when we found Friedman's Lunch via a Manhattan gluten free search on yelp.  This delicious place is located in Manhattan's historic Chelsea market and I heartily recommend a trip there followed by a stroll along the adjacent High Line if you get a chance.
So again, I ask....how is it that a century ago the western culture was focussed on shipping people around the world and in the span of 100 years we now ship food around the world?  A We are shipping basically homogenized food that is easy to grow, store, and prepare (wheat/soy).  Local cultures are being processed into extinction.  It is readily recognized by every culture on the planet that food is a unifying force and the rituals around food are what bring people together.  If a culture can not claim their own local specialized and easily available food then it is less likely to have a strong community.  

Food is a linchpin in all religions and given the long lasting and pervasive power of all of the major religions I think us food activists could take a page from them.  The more we scream LOCAL the more likely we will succeed not only in community building but also the preservation of localized culture.  And if Unilever, or any other person or organization of power, wants to use food to further their own agenda we should be throwing our hats into the air with a celebratory cheer.  

Me at Friedman's Lunch in NYC December 2011.  Best gluten free hamburger, ever!



Monday, January 30, 2012

The Protein Prerogative: Market Mondays

I first found solace by preparing food from scratch in the kitchen as a child - I even had a recipe published in a community cookbook back then.  So I guess I could say the preparation of good food has been a lifelong passion for me. In early adulthood I became interested in food mechanics and that led to me learning more and more about the different types of food and sources of nutrition.


In my evolution into a full blown hippie I had the mandatory vegetarian and then vegan phase.  And upon my first major episode of what was eventually diagnosed as MS I voraciously devoured all the current scientific literature (there is very little) and other respected material on food and disease.


Thus, suffice it to say that I'm an autodidactic food warrior.


And my knickers are really in a knot about protein these days.  Last weeks Toronto Council Committee meeting that squashed the possibility of urban chickens in Toronto added oil to a simmering ember.


Everybody worth their nutritional salt knows that protein gives us the most energy bang for your buck.  That's why the mega-food industry created a whole new market aimed at sports enthusiasts that centred on protein.  Protein shakes are something that many of us consume as a result.  It used to be that mom would go outside to the coop and pluck a few eggs to fry up for breakfast.  Now people reach for the whey powder and the blender.


Food sovereignty centres around protein, in my not-so-humble-autodidactic-view.  On one side of this issue are the people screaming for sustainability: ergo meatless mondays etc.  On the other is the organic food lobby:  Whole Foods meats Birkenstocks.  Or to boil it down to what these two sides tend to really represent:    vegan/vegetarian versus carnivore/pescatarian.


Having been an ethical vegetarian/vegan for a number of years I recognize the gleams of the fervent believer. Part of me is still very sorry that this option didn't work out for me....at about the five year mark of this 'lifestyle' I was craving fish so badly I 'caved'.  Remarkably I felt the energy difference almost immediately.  It wasn't until years later, when I was delving into all the nutrition literature, that I understood what had happened to me on that vegan/vegetarian diet.  My five year stint eventually led to a reduction in energy and a confusion of my body as to how to best replenish it.  My self published vegan cookbook had ample recipes with all the right protein combinations and I made them regularly yet I was still looking for more.  This is why I returned to dairy so quickly and then eventually 'succumbed' to the energy lure of fish and then 'happy' meats (ethically farmed or hunted meats).


So protein is a bit personal, to me.  Especially since I now follow a diet that prescribes a very strict regimen in order to prevent any more myelin sheath from being damaged and may even help to rebuild the stuff that is already damaged.  It is a strict but simple approach and the previous link gives all the science behind it.  It is simple in that it is very easily outlined:  no gluten, no dairy and no legumes.  But the execution of this diet is anything but simple.


Coprorations are out to make profit - they distribute shares to people (or other corporations) that believe that they can make a profit.  I think the Occupy movement has managed to illuminate this plain and simple Business 101 fact home to us.  We are also starting to recognize that our policy makers should be democratically elected but often are simply pawns for the powerful corporations that hire lobbyists that 'hire' politicians.  As my mother, the accountant, is fond of saying, we should always follow the money.


If I was a food corporation looking to make money for my shareholders then I would like to do it in the most efficient manner possible.  Not necessarily effectively, although my food product labelling may claim so.  So what if you were looking to provide a protein product efficiently?  You certainly wouldn't choose meat, poultry, fresh dairy, eggs or fish unless you could factory farm or unethically harvest fish.  You likely wouldn't choose nuts due to allergy concerns.  You'd look around the world and see what protein based substances grow quickly and easily and can be processed into protein products and you'd end up with two sure fire winners:  soybeans and dairy.  Michael Pollan told the food world a few years ago that Americans are basically walking corn stalks due to the pervasive nature of corn and it's derivatives throughout our food chain.  I posit that the sustainable food movement might transform people into dairy laced soybeans and they will be aided and abetted by the handful of global multinational food corporations that not only feed much of the world but also control the food for most of the world.


Like religion, food can be a force that divides or amalgamates communities.  In my solace laced kitchen during the last week I pondered the negative affect that my neurologist approved diet has had on my ability to go out and easily commune with food.  In a world controlled by huge food companies that seek efficiency I realized that this is not likely to change anytime soon, if ever in my lifetime.  And in a world filled with ignorant policy makers like those on that city council committee, I won't be farming my own protein source anytime soon here in Toronto.


But I can start screaming from my soapbox (blog) about it.  The sustainability of our food system is NOT about reducing your meat intake - although that helps.  What would help sustainability (and overall health!) even more would be a commitment by each household to create at least one meal a week, from scratch, with food that is ethically grown - and ideally from a local farmers market that has ethical vendors.  Market Mondays, anyone?







Saturday, September 24, 2011

Diets, Fads and Religion

I recently interacted with a couple of people who I didn't realize were animal welfare activists.  Not PETA members but apparently just as fanatical.

When I told them I had been a vegetarian and even a vegan for a number of years in my late 20s-early 30s they seemed to get quite animated (i.e. there is hope...we can draw her back).  They seemed about to crush my argument of losing energy while on a vegetarian diet when I pulled out the big guns and told them that I was no longer a vegetarian because of medical reasons.

That confounded them and I could see the disbelief in their eyes.  I repeated the phrase "We all have our own beliefs when it comes to our diet" a number of times in a number of different ways.  One of them was dismissive, immediately.  I felt the need to explain even further and was flustered by not remembering all the fancy names for the chemicals and the reactions that take place in the stomach when certain foods are eaten by people with certain auto immune diseases.

It brought to mind a potluck dinner party I went to in the last year where there was discussion about what ingredients were in certain foods (undoubtedly instigated by myself since being gluten free always inspires this).  After about 10 minutes of lively discussions by pairings in the entire party (we were all in the kitchen gathering our plates of food) someone piped up:  "Remember when we went to dinner parties and nobody talked about dietary restrictions?".  All of us laughed because yes, I think the 21st century has brought an awareness of food and health issues and the scientific research has advanced enough so that even an individual who is not a food scientist/nutritionist/doctor can assess for themselves how they feel eating certain foods and eliminating others.



For example, have you ever given up gluten?  When I first gave up gluten I felt a definitely lifting of "brain fog" that I had no idea was even there.  I've talked to others about this and it is not uncommon.  Unfortunately that is not why I remain gluten free.  I follow a specialty diet since I have multiple sclerosis.  My logic in doing so is:  a) I can't afford the traditional treatments; and b) there is not a lot of evidence that the treatments do anything.  So since I really don't have anything to lose and can possibly prevent blindness or a wheelchair in my future (or worse) I might as well give this a go.  And from nearly 5 years of experience following the diet I can say that the diet affects my quality of life too.

As I attempted to explain this, the looks of disbelief in the eyes of the animal rights activists I was talking to broke my heart.  These are people that haven't faced these type of choices and they were regarding my own choice as evidence that I was some kind of wacko.

This is the way many  people regard religious fanatics too yet mega food corporations have embraced them. These companies are merely exemplifying the age old truism:  "Religion makes money".  I find it offensive that people automatically dismiss diet restrictions as a fad when many people are following them for real health reasons.  These same people might respect a muslim for their halal food choices or a jew for their kosher choices in the interest of embracing religious diversity.  I don't really expect that to change anytime soon but by writing this perhaps I will enlighten just one person.  As one activist I had contact with for many years used to say in the face of clear public adversity:  "We soldier onwards."